If you saw an ad that claimed a product could save you time and money on your biggest problem, what would you do? If you are like me, Google or Amazon would be up on my phone in a matter of seconds.
We all look for ways to make our lives easier, streamline processes or just find a means to save a buck.
What if I told you that you are sitting on something just that valuable at your cooperative today? It is your data!
As an electric co-op you have tons of information at your fingertips that can help make decisions to improve the ways you serve members.
Now comes the hard part, how do you get access to it all, where is it stored, what does it mean and how can you make it visual to stress its importance?
Once you crack these pieces, you can change major swaths of your company. The data we have can tell us where our worst performing circuits are, how efficiently we answer members questions and even how satisfied our consumers are.
By looking at demographic data a co-op can plan their targeted communications, ensuring the right audience is seeing the messages that pertain to them.
By looking at right-of-way data, operations teams can determine if they need to increase or decrease their cutting schedule and even plan for hot-spot areas.
What if you could even make the dreaded Form 7 process more streamlined?
All this is possible with your data.
At BrilliT we have the tools to help change how cooperatives access, analyzes and visualizes information. We have a staff with extensive co-op knowledge that can help you create goals and action items around your data.
So, what are you waiting for? The data is there, think big on how you can use it to better your company today.
About the Author
Adam Elrod is BrilliT's Data Strategy & Analytics Architect. He is an expert in turning data into stories and actionable items. He has worked for electric cooperatives for over seven years, applying his talents in public relations, member engagement, and data analytics to BrilliT.
The BrilliT team is here to help, and we look forward to serving as your data analytics, cybersecurity and IT experts. Reach out to us with questions!
